BSE List Price : ₹146.00

subscription

Category	Times
QIBs	1.38x
HNIs	1.56x
Retail	1.82x
Total : 1.63x

IPO Market Lot(s) Distribution

Application	Lot Size	Shares	Amount
Retail Minimum	2	2,000	₹292,000
Retail Maximum	2	2,000	₹292,000
S-HNI Minimum	3	3,000	₹438,000
S-HNI Maximum	6	6,000	₹876,000
B-HNI Minimum	7	7,000	₹1,022,000

About the Company

Novus Loyalty, established in 2011, is among the prominent companies delivering loyalty and rewards solutions through its advanced technology platform. The company offers both pre-built and customizable programs, including point-based reward systems, event-driven campaigns, cashback programs, purchase-based promotions, and digital vouchers.

Its services support a wide range of industries such as Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and others. The platform is available in both On-premises and SaaS (cloud-based) formats, enhanced with AI-powered analytics. Novus Loyalty operates across the domestic market in states like Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, while also maintaining an international presence in the UAE, USA, Australia, and Puerto Rico.

Company Financial Report

_{Amount ₹ in Crores}

Period Ended	Revenue	Expense	PAT	Assets
2023	₹59.61	₹58.81	₹0.55	₹13.38
2024	₹73.61	₹69.56	₹2.96	₹12.36
2025	₹104.63	₹99.57	₹3.58	₹14.81
Sep 2025	₹71.43	₹63.79	₹5.80	₹21.83

Company Promoter

Deepak Tomar

Sweta Singh

Know before investing

• • Strengths

  End-to-end loyalty solutions platform The company provides a broad range of ready-to-launch and customizable loyalty program frameworks that help businesses improve customer engagement and strengthen retention.

  Robust and quality-driven technology platform A strong focus on quality control, dependable technology infrastructure, and recognized certifications improves platform performance and builds greater confidence among clients.

• • Risks

  Customer concentration risk A large share of the company’s revenue comes from major clients, and losing any of these key relationships could significantly impact profitability.

  Dependence on technological innovation The company’s expansion relies on its capability to consistently innovate and enhance its platform. Inability to keep up with technological advancements may reduce its competitive position.

Objects of the Issue & Utilisation of proceeds

Funding of expenditure towards Investment in upgrading enhancement of and development of new products.

Business Development and Marketing Activities including manpower hiring.

General corporate purposes and unidentified inorganic acquisition.

Company  Address

Novus Loyalty Ltd.
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
Email: investor@novusloyalty.com
Website: https://www.novus-loyalty.com/

IPO Registrar

Kfin Technologies Ltd.
Phone: 04067162222, 04079611000
Email: novus.ipo@kfintech.com
Website: https://ipostatus.kfintech.com/

IPO Review

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