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Category	Times
QIBs	0.00x
HNIs	0.00x
Retail	0.00x
Total : 0.00x

IPO Market Lot(s) Distribution

Application	Lot Size	Shares	Amount
Retail Minimum	2	2,000	₹270,000
Retail Maximum	2	2,000	₹270,000
S-HNI Minimum	3	3,000	₹405,000
S-HNI Maximum	7	7,000	₹945,000
B-HNI Minimum	8	8,000	₹1,080,000

About the Company

SMR Jewels Limited, established in 2018, is engaged in the designing and distribution of designer heritage jewellery. The company provides an extensive range of jewellery collections, including nature-inspired creations featuring flowers, leaves, vines, animals, and seasonal motifs, along with traditional jewellery categories such as Jadtar, Meenakari, Polki, bridal jewellery, and festive collections.

The company serves a reputed client base comprising well-known jewellery brands such as HSJ, Rokde Jewellers, WHP, JOSCO Jewellers, Kalamandir Jewellers, Vaibhav Jewellers, and D. P. Abhushan Limited, reflecting its established market presence and strong industry relationships.

Its Theme-Based Designer Heritage Jewellery collections are inspired by mythology, spirituality, and cultural traditions. These collections feature designs influenced by Radha-Krishna, Buddha, and other respected icons, showcasing India’s rich heritage of devotion and storytelling.

Company Financial Report

_{Amount ₹ in Crores}

Period Ended	Revenue	Expense	PAT	Assets
2023	₹67.53	₹66.31	₹0.91	₹21.30
2024	₹124.52	₹119.26	₹3.85	₹15.06
2025	₹263.25	₹249.17	₹10.41	₹43.35
Dec 2025	₹308.72	₹283.76	₹18.56	₹85.43

Company Promoter

Mr. Vismay Manojkumar Soni

Mr. Jainil Virendra Soni

Mrs. Parul Manoj Soni

Mrs. Dipikaben Virendra Soni

Mrs. Drashti Pal Modi

Know before investing

• • Strengths

  Expertise in Designer Heritage Jewellery: The company focuses on designer heritage jewellery that combines Indian cultural, mythological, and artistic influences with contemporary designs, offering collections enriched with strong traditional and storytelling appeal.

  Strong B2B Customer Relationships: The company has developed long-standing associations with prominent jewellery brands and retailers, including HSJ, Rokde Jewellers, JOSCO Jewellers, Vaibhav Jewellers, and others, contributing to repeat orders and enhancing its reputation within the industry.

• • Risks

  Customer Dependency Risk: The company derives a substantial share of its revenue from a limited number of major customers. Any decline in orders, delay in payments, or loss of important clients may adversely affect its revenue and profitability.

  Reliance on Skilled Artisans (Karigars): A significant portion of the jewellery manufacturing process is outsourced to independent craftsmen for specialised activities such as meenakari, kundan work, and stone setting. Any shortage or disruption in the availability of these artisans may affect production schedules and overall business operations.

Objects of the Issue & Utilisation of proceeds

Funding capital expenditure requirements towards Construction of Jewellery Studio.

Funding towards Repayment or prepayment, in full or in part, of borrowings availed by the Company from banks and financial institutions.

Funding long-term Working Capital Requirement.

Funding expenditure for General Corporate Purposes.

Company  Address

SMR Jewels Ltd.
3 Vrindavan Appartments,
Gulbai Tekra
Ahmedabad, Gujarat, 380006
Phone: +91079 4941033
Email: info@smrjewels.in
Website: https://smrjewels.in/

IPO Registrar

Purva Sharegistry (India) Pvt.Ltd.
Phone: +91-022-23018261/ 23016761
Email: newissue@purvashare.com
Website: https://www.purvashare.com/investor-service/ipo-query

IPO Review

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